Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

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書目詳細資料
主要作者: Chernev, Alexander
其他作者: Kotler , Philip
格式: 圖書
語言:英语
出版: N.J. Wiley 2023
版:3rd ed.
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NMIMS Hyderabad -

持有資料詳情 NMIMS Hyderabad -
索引號: 658.827 CHE
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