Managing innovation : integrating technological, market and organizational change

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development....

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Bibliographic Details
Main Author: Tidd Joe
Other Authors: Bessant John
Format: Book
Language:English
Published: UK Wiley 2021
Edition:7th ed.
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NMIMS Hyderabad -

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Call Number: 658.514 TID
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