Managing innovation : integrating technological, market and organizational change
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development....
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
UK
Wiley
2021
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| Edition: | 7th ed. |
| Subjects: | |
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| 245 | |a Managing innovation : integrating technological, market and organizational change | ||
| 250 | |a 7th ed. | ||
| 260 | |a UK |b Wiley |c 2021 | ||
| 300 | |a xix,594p | ||
| 520 | |a Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice. | ||
| 650 | |a innovation technological |a integrating |a Managing |9 11154 | ||
| 700 | |a Bessant John |9 11155 | ||
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