Managing innovation : integrating technological, market and organizational change

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development....

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Detalles Bibliográficos
Autor Principal: Tidd Joe
Outros autores: Bessant John
Formato: Libro
Idioma:inglés
Publicado: UK Wiley 2021
Edición:7th ed.
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