Managing innovation : integrating technological, market and organizational change
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development....
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Main Author: | Tidd Joe |
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Other Authors: | Bessant John |
Format: | Book |
Language: | English |
Published: |
UK
Wiley
2021
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Edition: | 7th ed. |
Subjects: | |
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