Παραπομπή σε μορφή APA (7η εκδ.)

Keller, K. L., Parameswaran, A. M. G., & Jacob, I. (2015). Strategic Brand Management: Building, Measuring and Managing Brand Equity (4th ed.). Pearson Education India Pvt. Ltd.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Keller, Kevin Lane, Ambi M. G. Parameswaran, και Isaac Jacob. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 4th ed. New Delhi: Pearson Education India Pvt. Ltd, 2015.

Παραπομπή σε μορφή MLA (9th εκδ.)

Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 4th ed. Pearson Education India Pvt. Ltd, 2015.