Style de citation APA (7e éd.)

Keller, K. L., Parameswaran, A. M. G., & Jacob, I. (2015). Strategic Brand Management: Building, Measuring and Managing Brand Equity (4th ed.). Pearson Education India Pvt. Ltd.

Style de citation Chicago (17e éd.)

Keller, Kevin Lane, Ambi M. G. Parameswaran, et Isaac Jacob. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 4th ed. New Delhi: Pearson Education India Pvt. Ltd, 2015.

Style de citation MLA (9e éd.)

Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 4th ed. Pearson Education India Pvt. Ltd, 2015.