Keller, K. L., Parameswaran, A. M. G., & Jacob, I. (2015). Strategic Brand Management: Building, Measuring and Managing Brand Equity (4th ed.). Pearson Education India Pvt. Ltd.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रKeller, Kevin Lane, Ambi M. G. Parameswaran, और Isaac Jacob. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 4th ed. New Delhi: Pearson Education India Pvt. Ltd, 2015.
एमएलए (9वां संस्करण) प्रशस्ति पत्रKeller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 4th ed. Pearson Education India Pvt. Ltd, 2015.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.