Keller, K. L., Parameswaran, A. M. G., & Jacob, I. (2015). Strategic Brand Management: Building, Measuring and Managing Brand Equity (4th ed.). Pearson Education India Pvt. Ltd.

Keller, Kevin Lane, Ambi M. G. Parameswaran, and Isaac Jacob. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 4th ed. New Delhi: Pearson Education India Pvt. Ltd, 2015.

Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 4th ed. Pearson Education India Pvt. Ltd, 2015.