Keller, K. L., Parameswaran, A. M. G., & Jacob, I. (2015). Strategic Brand Management: Building, Measuring and Managing Brand Equity (4th ed.). Pearson Education India Pvt. Ltd.
Chicago-čujuhus (17. p.)Keller, Kevin Lane, Ambi M. G. Parameswaran, juo Isaac Jacob. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 4th ed. New Delhi: Pearson Education India Pvt. Ltd, 2015.
MLA-čujuhus (9. p.)Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 4th ed. Pearson Education India Pvt. Ltd, 2015.
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