Strategic Brand Management: Building, Measuring and Managing Brand Equity
Wedi'i Gadw mewn:
| Prif Awdur: | Keller, Kevin Lane |
|---|---|
| Awduron Eraill: | Parameswaran, Ambi M. G., Jacob, Isaac |
| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
New Delhi
Pearson Education India Pvt. Ltd.
2015
|
| Rhifyn: | 4th ed. |
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Eitemau Tebyg
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gan: Keller, Kevin Lane
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Strategic brand management : building, measuring, and managing brand equity
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Cyhoeddwyd: (2015) -
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Cyhoeddwyd: (2022) -
STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
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STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
gan: KELLER KEVIN LANE
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