Strategic Brand Management: Building, Measuring and Managing Brand Equity
Gorde:
| Egile nagusia: | Keller, Kevin Lane |
|---|---|
| Beste egile batzuk: | Parameswaran, Ambi M. G., Jacob, Isaac |
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New Delhi
Pearson Education India Pvt. Ltd.
2015
|
| Edizioa: | 4th ed. |
| Gaiak: | |
| Etiketak: |
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Antzeko izenburuak
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic brand management : building, measuring, and managing brand equity
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Strategic brand management : building, measuring, and managing brand equity
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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
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STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
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