Strategic Brand Management: Building, Measuring and Managing Brand Equity
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| Auteur principal: | Keller, Kevin Lane |
|---|---|
| Autres auteurs: | Parameswaran, Ambi M. G., Jacob, Isaac |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New Delhi
Pearson Education India Pvt. Ltd.
2015
|
| Édition: | 4th ed. |
| Sujets: | |
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