Strategic Brand Management: Building, Measuring and Managing Brand Equity
Gardado en:
| Autor Principal: | Keller, Kevin Lane |
|---|---|
| Outros autores: | Parameswaran, Ambi M. G., Jacob, Isaac |
| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
New Delhi
Pearson Education India Pvt. Ltd.
2015
|
| Edición: | 4th ed. |
| Subjects: | |
| Tags: |
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