Strategic Brand Management: Building, Measuring and Managing Brand Equity

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Bibliografski detalji
Glavni autor:	Keller, Kevin Lane
Daljnji autori:	Parameswaran, Ambi M. G., Jacob, Isaac
Format:	Knjiga
Jezik:	engleski
Izdano:	New Delhi Pearson Education India Pvt. Ltd. 2015
Izdanje:	4th ed.
Teme:	Brand Management
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Slični predmeti

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
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