Strategic Brand Management: Building, Measuring and Managing Brand Equity

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Dettagli Bibliografici
Autore principale:	Keller, Kevin Lane
Altri autori:	Parameswaran, Ambi M. G., Jacob, Isaac
Natura:	Libro
Lingua:	inglese
Pubblicazione:	New Delhi Pearson Education India Pvt. Ltd. 2015
Edizione:	4th ed.
Soggetti:	Brand Management
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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