Strategic Brand Management: Building, Measuring and Managing Brand Equity

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Opis bibliograficzny
1. autor:	Keller, Kevin Lane
Kolejni autorzy:	Parameswaran, Ambi M. G., Jacob, Isaac
Format:	Książka
Język:	angielski
Wydane:	New Delhi Pearson Education India Pvt. Ltd. 2015
Wydanie:	4th ed.
Hasła przedmiotowe:	Brand Management
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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