Strategic Brand Management: Building, Measuring and Managing Brand Equity

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Bibliografske podrobnosti
Glavni avtor:	Keller, Kevin Lane
Drugi avtorji:	Parameswaran, Ambi M. G., Jacob, Isaac
Format:	Knjiga
Jezik:	angleščina
Izdano:	New Delhi Pearson Education India Pvt. Ltd. 2015
Izdaja:	4th ed.
Teme:	Brand Management
Oznake:	Označite Brez oznak, prvi označite!

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