Strategic Brand Management: Building, Measuring and Managing Brand Equity
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Strategic Brand Management: Building, Measuring and Managing Brand Equity

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Detalles Bibliográficos
Autor Principal: Keller, Kevin Lane
Outros autores: Parameswaran, Ambi M. G., Jacob, Isaac
Formato: Libro
Idioma:inglés
Publicado: New Delhi Pearson Education India Pvt. Ltd. 2015
Edición:4th ed.
Subjects:
Brand Management
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity por Keller, Kevin Lane

Publicado 2022
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity por Keller, Kevin Lane

Publicado 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity por Keller, Kevin Lane

Publicado 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity por Keller, Kevin Lane

Publicado 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity por Keller, Kevin Lane

Publicado 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity por Keller, Kevin Lane

Publicado 2020
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Strategic brand management : Building, Measuring, and Managing Brand Equity

Strategic brand management : Building, Measuring, and Managing Brand Equity por Keller, Kevin Lane

Publicado 2019
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity por Keller, Kevin Lane

Publicado 2017
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity por Keller, Kevin Lane

Publicado 2017
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity por Keller, Kevin Lane

Publicado 2015
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity por Keller, Kevin Lane

Publicado 2015
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity por Keller, Kevin Lane

Publicado 2013
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity por Keller, Kevin Lane

Publicado 2012
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Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity por Keller, Kevin Lane

Publicado 2008
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