Strategic Brand Management: Building, Measuring and Managing Brand Equity
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Strategic Brand Management: Building, Measuring and Managing Brand Equity

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Opis bibliograficzny
1. autor: Keller, Kevin Lane
Kolejni autorzy: Parameswaran, Ambi M. G., Jacob, Isaac
Format: Książka
Język:angielski
Wydane: New Delhi Pearson Education India Pvt. Ltd. 2015
Wydanie:4th ed.
Hasła przedmiotowe:
Brand Management
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Strategic brand management : building, measuring, and managing brand equity

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity od Keller, Kevin Lane

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Strategic brand management : Building, Measuring, and Managing Brand Equity

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity od Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity od Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Strategic brand management : building, measuring, and managing brand equity

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Strategic Brand Management: Building, Measuring and Managing Brand Equity

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