MANAGING BRAND EQUITY

Slični predmeti

• Building strong brands
  od: Aaker, David A.
  Izdano: (1996)
• STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
  od: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
  Izdano: (2016)
• Managing Brand Equity : Capitalizing on the value of a brand name
  od: Aaker David A.
  Izdano: (1991)
• BUILDING STRONG BRANDS
  od: AAKER DAVID A
  Izdano: (1996)
• Brand Experience and its Implications on Brand Equity
  od: Bakre Ankita
  Izdano: (2014)