STRATEGIC BRAND MANAGEMENT:BUILDING, MEASURING AND MANAGING BRAND EQUITY
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| Format: | Unknown |
| Published: |
KELLER KEVIN LANE; SWAMINATHAN VANITHA; PARAMESWARAN M G AMBI; JACOB ISSAC
2024
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| Edition: | 5TH |
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NMIMS SPP SPTM Mumbai -
| Call Number: |
658.827 |
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