STRATEGIC BRAND MANAGEMENT:BUILDING, MEASURING AND MANAGING BRAND EQUITY
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| Format: | Unknown |
| Published: |
KELLER KEVIN LANE; SWAMINATHAN VANITHA; PARAMESWARAN M G AMBI; JACOB ISSAC
2024
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| Edition: | 5TH |
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| ISBN: | 978-93-539-4613-5 |
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