Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliographic Details
Main Author:	Keller, Kevin Lane
Other Authors:	Parameswaran, Ambi M G; Jacob, Isaac
Format:	Book
Language:	English
Published:	Noida Pearson 2015
Edition:	4th
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	658.827 KEL
Copy	Available Place a Hold Notes: Includes bibliographical index
Copy	Available Place a Hold Notes: Includes bibliographical index
Copy VBI-325/28-01-17	Available Place a Hold Notes: Includes bibliographical index