Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Saved in:
Bibliographic Details
Main Author: Keller, Kevin Lane
Other Authors: Parameswaran, Ambi M G; Jacob, Isaac
Format: Book
Language:English
Published: Noida Pearson 2015
Edition:4th
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000Ia 4500
003 OSt
005 20200129142859.0
008 200129b xxu||||| |||| 00| 0 eng d
999 |c 236292  |d 236292 
020 |a 9789332542204 
040 |c ddc 
082 |a 658.827  |b KEL 
100 |a Keller, Kevin Lane   |9 28009 
245 |a Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
250 |a 4th 
260 |a Noida  |b Pearson  |c 2015 
300 |a xxix+ 586p,  |c 25cm 
654 |a Brand management 
654 |a Brand management 
654 |a Brand management 
700 |a Parameswaran, Ambi M G; Jacob, Isaac  |9 28010 
942 |c TB  |2 ddc 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_827000000000000_KEL  |7 0  |9 320913  |a 50008177  |b 50008177  |d 2016-11-28  |e Vidyarthi Books  |g 584.25  |i VBI-325/28-01-17  |l 5  |m 2  |o 658.827 KEL  |p BC398  |r 2024-11-28  |s 2024-11-26  |v 779.00  |w 2017-08-22  |y TB  |z Includes bibliographical index 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_827000000000000_KEL  |7 0  |9 439344  |a 50008177  |b 50008177  |d 2020-01-29  |e SBW  |g 849.00  |l 9  |m 5  |o 658.827 KEL  |p BC2645  |r 2024-03-26  |s 2023-09-07  |w 2020-01-29  |y TB  |z Includes bibliographical index 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_827000000000000_KEL  |7 0  |9 439345  |a 50008177  |b 50008177  |d 2020-01-29  |e SBW  |g 849.00  |l 11  |m 1  |o 658.827 KEL  |p BC2646  |r 2024-11-29  |s 2024-11-18  |w 2020-01-29  |y TB  |z Includes bibliographical index