Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
Noida
Pearson
2015
|
| Έκδοση: | 4th |
| Ετικέτες: |
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| 100 | |a Keller, Kevin Lane |9 28009 | ||
| 245 | |a Strategic Brand Management: Building, Measuring, and Managing Brand Equity | ||
| 250 | |a 4th | ||
| 260 | |a Noida |b Pearson |c 2015 | ||
| 300 | |a xxix+ 586p, |c 25cm | ||
| 654 | |a Brand management | ||
| 654 | |a Brand management | ||
| 654 | |a Brand management | ||
| 700 | |a Parameswaran, Ambi M G; Jacob, Isaac |9 28010 | ||
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