Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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书目详细资料
主要作者: Keller, Kevin Lane
其他作者: Parameswaran, Ambi M G; Jacob, Isaac
格式: 图书
语言:英语
出版: Noida Pearson 2015
版:4th
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NMIMS Bengaluru -

持有资料详情 NMIMS Bengaluru -
索引号: 658.827 KEL
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  • Includes bibliographical index
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  • Includes bibliographical index
复印件 VBI-325/28-01-17 可用 预订
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  • Includes bibliographical index

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