WHAT`S IN A BRAND ? : BUILDING BRAND EQUITY THROUGH ADVERTISING
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| Main Author: | |
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| Format: | Book |
| Published: |
NEW DELHI
TATA MCGRAW-HILL PUBLISHING COMPANY
1998
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| Subjects: | |
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NMIMS SBM -
| Call Number: |
658.827 |
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| Copy | Available Place a Hold |