WHAT`S IN A BRAND ? : BUILDING BRAND EQUITY THROUGH ADVERTISING

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Bibliographic Details
Main Author:	JONES JOHN PHILIP
Format:	Book
Published:	NEW DELHI TATA MCGRAW-HILL PUBLISHING COMPANY 1998
Subjects:	,
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WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING by JONES JOHN PHILIP

Published 1998

Book