MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Knjiga |
| Izdano: |
NEW YORK
FREE PRESS
1991
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| Teme: | |
| Oznake: |
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MARC
| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 100 | |a AAKER DAVID A | ||
| 250 | |||
| 020 | |||
| 650 | |||
| 942 | |c BK | ||
| 245 | |a MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME | ||
| 260 | |c 1991 |b FREE PRESS |a NEW YORK | ||
| 082 | |a 658.827 | ||
| 300 | |a XII,299 | ||
| 999 | |c 239897 |d 239897 | ||