Services Marketing

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Bibliographic Details
Main Author:	Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D; Pan
Format:	Book
Published:	New Delhi Pearson Education 2013
Edition:	7th ed
Subjects:	Marketing,Marketing management,Professions-Marketing,
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	658.8 ZEI
Copy	Available Place a Hold