THE LIFEBELT : DEFINITIVE GUIDE TO MANAGING CUSTOMER RETENTION

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• CUSTOMER RETENTION
  Dahkki: LOWENSTEIN M W
  Almmustuhtton: (1997)
• WINNING AT CUSTOMER RETENTION
  Dahkki: BRANDI JOANNA
  Almmustuhtton: (1995)
• CONVERTING CUSTOMER VALUE FROM RETENTION TO PROFIT
  Dahkki: MURPHY J.A
  Almmustuhtton: (2006)
• Customer Retention in Wireless Mobile Networks
  Dahkki: Vikram Akshat
• Predicting Renewal Retention and Customer Segmentation
  Dahkki: Jagtap, Subodh Prajokt
  Almmustuhtton: (2024)