Cita APA (7th ed.)

CZINKOTA MICHAEL R. (2001). MARKETING MANAGEMENT (2ND.). THOMSON LEARNING.

Cita Chicago (17th ed.)

CZINKOTA MICHAEL R. MARKETING MANAGEMENT. 2ND. AUSTRALIA: THOMSON LEARNING, 2001.

Cita MLA (9th ed.)

CZINKOTA MICHAEL R. MARKETING MANAGEMENT. 2ND. THOMSON LEARNING, 2001.