STRATEGY IN ADVERTISING:MATCHING MEDIA & MESSAGES.TO MARKETS AND MOTIVATIONS

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Bibliographic Details
Main Author:	BOGART LEO
Format:	Book
Published:	U S A NTC BUSINESS BOOKS 1990
Edition:	2
Subjects:	COMPUTER
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	659.1
Copy	Available Place a Hold