BRAND SEGMEANTATION : SEVEN STRATEFIES FOR EFFECTIVE SEGMENTATION

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Bibliographic Details
Main Author:	KAPOOR JAGDEEP
Format:	Book
Published:	NEW DELHI MACMILLAN 2006
Subjects:	,
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	658.827
Copy	Available Place a Hold