STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity
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STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity

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Bibliographic Details
Main Author: KELLER KAVIN LANE
Other Authors: Swaminathan Vanitha
Format: Book
Language:English
Published: Noida Up Pearson India Education 2020
Edition:5th
Subjects:
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NMIMS Shirpur - PHARMACY SECTION OF LIBRARY

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Call Number: 658.827 KEL
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number: 658.827
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