SALIENCE OF MARKETING STIMULI : AN INCONGRUIT-SALIENCE HYPOTHESIS ON CONSUMER AWARENESS
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| Main Author: | |
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| Format: | Book |
| Published: |
BOSTON
KLUWER ACADEMIC PUBLISHERS
2001
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| Subjects: | |
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NMIMS SBM -
| Call Number: |
658.834 |
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| Copy | Available Place a Hold |