SALIENCE OF MARKETING STIMULI : AN INCONGRUIT-SALIENCE HYPOTHESIS ON CONSUMER AWARENESS
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| Format: | Book |
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BOSTON
KLUWER ACADEMIC PUBLISHERS
2001
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| 245 | |a SALIENCE OF MARKETING STIMULI : AN INCONGRUIT-SALIENCE HYPOTHESIS ON CONSUMER AWARENESS | ||
| 260 | |c 2001 |b KLUWER ACADEMIC PUBLISHERS |a BOSTON | ||
| 082 | |a 658.834 | ||
| 300 | |a XVII, 296 | ||
| 999 | |c 269847 |d 269847 | ||
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