Strategic Marketing

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Bibliographic Details
Main Author:	Cravens, David W; Piercy, Nigel F
Format:	Book
Published:	New York McGraw Hill 2009
Edition:	9th ed
Subjects:	Marketing decision making,Marketing management,Marketing management > Case studies,Strategic marketing,West, Douglas,Fo John,Ibrahim, Essam,Marketing decision making,Marketing management,Marketing management > Case studies,
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Call Number:	658.802 CRA
Copy	Available Place a Hold