Strategic Marketing

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Bibliographic Details
Main Author: Cravens, David W; Piercy, Nigel F
Format: Book
Published: New York McGraw Hill 2009
Edition:9th ed
Subjects:
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100 |a Cravens, David W; Piercy, Nigel F 
250 |a 9th ed  
020 |a 9780070000000 
650 |a Marketing decision making,Marketing management,Marketing management -- Case studies,Strategic marketing,West, Douglas,Fo John,Ibrahim, Essam,Marketing decision making,Marketing management,Marketing management -- Case studies, 
942 |c BK 
245 |a Strategic Marketing  
260 |a New York   |b McGraw Hill   |c 2009 
082 |a 658.802  |b CRA 
300 |a xv+ 784p, 26cm 
999 |c 2716  |d 2716 
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