NEED ASSESSMENT : A KEY TO USER-ORIENTED PRODUCT INNOVATION

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Bibliographic Details
Main Author:	HOLT K
Format:	Book
Published:	NEW YORK JOHN WILEY AND SONS 1984
Subjects:	MARKETING MANAGEMENT,INNOVATION
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	658.838
Copy	Available Place a Hold