From Brand Vision to Brand Evaluation

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Bibliographic Details
Main Author:	Chernatony, Leslie de
Format:	Book
Published:	New Delhi Elsevier 2006
Subjects:	Brand name products,Trademarks,Product management
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	658.827 CHE
Copy	Available Place a Hold