Cause Related Marketing & its impact on Consumer perception towards Brand and their Purchase Decision

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• Consumer Perception of Self Service Technology and its impact on Branding of the Service
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• Consumer Mind : brand perception and the implication for marketers
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• Perception of brand management
  door: Singh, R.B
  Gepubliceerd in: (2011)
• Perception of brand management
  door: Singh, R.B
  Gepubliceerd in: (2011)
• BRAND SPIRIT : HOW CAUSE RELATED MARKETING BUILDS BRANDS
  door: PRINGLE HAMISH
  Gepubliceerd in: (1999)