Brand Experience and its Implications on Brand Equity

Míreanna comhchosúla

• Role of CRM and Brand Equity in Building Trust A Study of the Indian Private Sector Banks
  de réir: Mehta Jalpesh
  Foilsithe / Cruthaithe: (2016)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  de réir: KELLER KEVIN LANE
  Foilsithe / Cruthaithe: (2008)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  de réir: KELLER KEVIN LANE
  Foilsithe / Cruthaithe: (2008)
• NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
  de réir: KAPFERER JEAN-NOEL
  Foilsithe / Cruthaithe: (2008)
• MANAGING BRAND EQUITY
  de réir: AAKER DAVID
  Foilsithe / Cruthaithe: (1991)