Brand Experience and its Implications on Brand Equity

Նմանատիպ նյութեր

• Role of CRM and Brand Equity in Building Trust A Study of the Indian Private Sector Banks
  ‌: Mehta Jalpesh
  Հրապարակվել է: (2016)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  ‌: KELLER KEVIN LANE
  Հրապարակվել է: (2008)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  ‌: KELLER KEVIN LANE
  Հրապարակվել է: (2008)
• NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
  ‌: KAPFERER JEAN-NOEL
  Հրապարակվել է: (2008)
• MANAGING BRAND EQUITY
  ‌: AAKER DAVID
  Հրապարակվել է: (1991)