Brand Experience and its Implications on Brand Equity

Ижил төстэй зүйлс

• Role of CRM and Brand Equity in Building Trust A Study of the Indian Private Sector Banks
  -н: Mehta Jalpesh
  Хэвлэсэн: (2016)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  -н: KELLER KEVIN LANE
  Хэвлэсэн: (2008)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  -н: KELLER KEVIN LANE
  Хэвлэсэн: (2008)
• NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
  -н: KAPFERER JEAN-NOEL
  Хэвлэсэн: (2008)
• MANAGING BRAND EQUITY
  -н: AAKER DAVID
  Хэвлэсэн: (1991)