Brand Experience and its Implications on Brand Equity

Furkejuvvon:

Bibliográfalaš dieđut
Váldodahkki:	Bakre Ankita
Materiálatiipa:	Oahppočájánas Girji
Giella:	eaŋgalasgiella
Almmustuhtton:	Mumbai NMIMS-SBM 2014
Fáttát:	Brand Equity
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

Role of CRM and Brand Equity in Building Trust A Study of the Indian Private Sector Banks
Dahkki: Mehta Jalpesh
Almmustuhtton: (2016)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
Dahkki: KELLER KEVIN LANE
Almmustuhtton: (2008)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
Dahkki: KELLER KEVIN LANE
Almmustuhtton: (2008)

NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
Dahkki: KAPFERER JEAN-NOEL
Almmustuhtton: (2008)

MANAGING BRAND EQUITY
Dahkki: AAKER DAVID
Almmustuhtton: (1991)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
Dahkki: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Almmustuhtton: (2016)

Brands and branding
Dahkki: Brown, Stephen
Almmustuhtton: (2016)

Brand Sense
Dahkki: Lindstrom Marti
Almmustuhtton: (2010)

Brand royalty
Dahkki: Haig, Matt
Almmustuhtton: (2004)

Globalisation of brands
Dahkki: Mukhaerjee, Ishito
Almmustuhtton: (2008)

Nation branding
Dahkki: Kumar, Nishit
Almmustuhtton: (2009)

Brand Bollywood
Dahkki: Bose, Derek
Almmustuhtton: (2006)

BRAND POSITIONING
Dahkki: SENGUPTA SUBROT
Almmustuhtton: (2009)

Brand loyalty
Dahkki: Haig, Matt
Almmustuhtton: (2004)

Brand Switch
Dahkki: Kapoor, Jagdeep
Almmustuhtton: (2004)

Personal branding
Dahkki: Sangeetha, K.
Almmustuhtton: (2008)

Brand Sense.
Dahkki: Lindstrom , Martin
Almmustuhtton: (2005)

Brands and Branding
Dahkki: Brown, Stephen
Almmustuhtton: (2016)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2020)

Strategic brand management : building, measuring, and managing brand equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2015)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2015)

Smart Things to know about Brands and Branding
Dahkki: Mariotti John
Almmustuhtton: (2000)

Private Equity 4.0
Dahkki: Leleux Benoit
Almmustuhtton: (2015)

Brand New World
Dahkki: Lenderman, Max
Almmustuhtton: (2010)

Equity analysis
Dahkki: Agrawal,M.R
Almmustuhtton: (2017)

Equity Level-2 Volume-4
Dahkki: CFA Institute
Almmustuhtton: (2018)

Equity Level II Volume 4
Dahkki: CFA Institute
Almmustuhtton: (2009)

Building Brands That Win
Dahkki: Mukerjee, Kaushik
Almmustuhtton: (2013)

The power of cult branding
Dahkki: Rogar, Matthew
Almmustuhtton: (2002)

Product and brand management
Dahkki: Mathur, U.C
Almmustuhtton: (2007)

Applying the Branding Iron.
Dahkki: Kompella, Kartikeya
Almmustuhtton: (2006)

Nine brand shastras
Dahkki: Kapoor, Jagdeep
Almmustuhtton: (2004)

27 Brand Practices.
Dahkki: Kapoor, Jagdeep
Almmustuhtton: (2005)

Building strong brands
Dahkki: Aaker, David A.
Almmustuhtton: (1996)

What's in a brand ?
Dahkki: Jones, John Philip
Almmustuhtton: (1998)

Consumer and brand loyalty
Dahkki: Panigrahi, Rajeshwari

What's in a brand?
Dahkki: Jones, John Philip
Almmustuhtton: (1998)

Strategic brand management : building, measuring, and managing brand equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2022)

Creating Passion Brands
Dahkki: Edwards, Helen
Almmustuhtton: (2006)

Brand immortality
Dahkki: Pringle, Hamish
Almmustuhtton: (2009)