Brand Experience and its Implications on Brand Equity

Slični predmeti

• Role of CRM and Brand Equity in Building Trust A Study of the Indian Private Sector Banks
  od: Mehta Jalpesh
  Izdano: (2016)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  od: KELLER KEVIN LANE
  Izdano: (2008)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  od: KELLER KEVIN LANE
  Izdano: (2008)
• NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
  od: KAPFERER JEAN-NOEL
  Izdano: (2008)
• MANAGING BRAND EQUITY
  od: AAKER DAVID
  Izdano: (1991)