Tata : the evolution of a corporate brand

समान संसाधन

• Creating Passion Brands : getting to the heart of branding
  द्वारा: Edward Helen
  प्रकाशित: (2006)
• Marketing and Branding : the Indian Scenario
  द्वारा: Kumar Ramesh
  प्रकाशित: (2007)
• Primal Branding : create zealots for your brand, your company, and your future
  द्वारा: Hanlon Patrick
  प्रकाशित: (2006)
• What great brands do : the seven brand-building principles that separate the best from the rest
  द्वारा: Yohn,Denise Lee
  प्रकाशित: (2014)
• Branding Only Works on Cattle : the new way to get known (and drive your competitors crazy)
  द्वारा: Baskin, Jonathan Sale
  प्रकाशित: (2008)