24 Brand Mantras : finding a place in the minds and heart of consumer

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Bibliographic Details
Main Author:	Kapoor, Jagdeep
Format:	Book
Language:	English
Published:	New Delhi Response Books 2001
Edition:	NA
Subjects:	Brand Management
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NMIMS SOC -

Holdings details from NMIMS SOC -
Call Number:	658.727 KAP
Copy	Available Place a Hold